Primer Red – Chalk Paint by Annie Sloan

Description

Annie Sloan Primer Red Chalk Paint is a rich, earthy mid-to-dark red inspired by the red earth pigments used in Venetian palaces and Vietnamese temples. Its warm, grounded character makes it particularly suited to rustic, traditional and antique-style furniture.

Primer Red is a versatile colour for furniture painting and upcycling. Use it on its own for a warm, dramatic finish or combine it with softer neutral shades to create contrast. It also makes an excellent base colour underneath gilding.

Why Choose Primer Red Chalk Paint?

• Rich, earthy mid-to-dark red
• Inspired by red earth pigments used in Venetian palaces and Vietnamese temples
• Ideal for rustic and country-style furniture
• Excellent for traditional and antique-style pieces
• Works particularly well underneath gilding
• Can be distressed to create an aged, characterful finish
• Combines beautifully with softer neutral colours
• Available in 120ml tester pots and 1 litre tins

Primer Red works particularly well with refined Annie Sloan colours such as Chateau Grey or Versailles. Softer neutral shades help balance the richness of the red and create an elegant furniture finish.

Customer Examples using Primer Red Chalk Paint:

Hallway Table in Primer Red

Primer Red Bedside Table

Primer Red for scallop detailing on built in cupboard

How to Use Chalk Paint

• For best results apply the paint with either a chalk paint brush or flat brush.
• Once you have finished painting, we always recommend using either an Annie Sloan Chalk Paint Wax or chalk paint Lacquer to seal and finish. Apply with a wax brush or soft cloth.
• You can use a Sanding pad to smooth the paint or create an aged effect.
• Please be aware that the colour shades may look different on your computer screen to real life. For a true representative we strongly advise to use the hand painted colour card.
• We offer all paints in either a 120 ml tester pot or 1 litre tins.
• A one litre tin will cover approximately 13 square metres.
• For hints and tips please see our article on ‘how to chalk paint furniture’

Product Video

Colours that complement Primer Red Chalk Paint:

Emile

Antoinette

Old Ochre

Duck Egg Blue

Aubusson Blue

Paris Grey

Primer Red Compared with Other Annie Sloan Red Colours

Primer Red is a deep, earthy red with a warm, natural character. It is particularly suited to rustic and traditional furniture and works beautifully underneath gilding.

If you’re choosing between Annie Sloan’s red shades, consider the overall effect you want. Primer Red is a good choice when you want a muted, earthy red rather than a bright or highly saturated finish.

Frequently Asked Questions

What colour is Annie Sloan Primer Red?

Primer Red is a rich, earthy mid-to-dark red. Its warm, natural appearance comes from its inspiration in traditional red earth pigments.

Is Primer Red a warm red?

Yes. Primer Red has a warm, earthy character rather than a bright or cool appearance, making it particularly suited to traditional and rustic furniture.

Is Primer Red Chalk Paint good for furniture?

Yes. Primer Red works particularly well on rustic, country, traditional and antique-style furniture. It is also suitable for furniture upcycling projects.

Can Primer Red be used underneath gilding?

Yes. Primer Red makes an excellent base colour underneath gilding, which makes it particularly useful for decorative furniture and restoration projects.

What colours go with Annie Sloan Primer Red?

Primer Red works particularly well with refined neutral colours such as Château Grey and Versailles. These softer shades help balance the richness of the red.

Can Primer Red Chalk Paint be distressed?

Yes. Once dry, Primer Red can be lightly sanded to create an aged or distressed appearance.

How much does 1 litre of Chalk Paint cover?

One litre of Annie Sloan Chalk Paint covers approximately 13 square metres, although actual coverage depends on the surface and how the paint is applied.

Safety data sheet